As we shared several weeks ago, our new affiliate firm Latitude Health in Shanghai offers some additional on-the-ground capabilities for our clients, specifically in three areas: digital (including mHealth), building strategies around commercial healthcare insurance offerings in China, and identifying go-to-market strategies for primary care and other healthcare service delivery businesses. Let me elaborate on each of these fronts.
First, on digital. As you can see in the presentation embedded in this post, Annie Sun has quite literally wrote the book on mHealth in China. Available on Amazon’s China site, her book Mobile Health: the Next Gold Mine of Healthcare is one of the top 10 books in the Amazon Kindle China Healthcare store. Since the publication of this book, she has published two others on mHealth in China. As part of work in Q4 2014, we brought Annie in to consult in this area and can speak to her deep subject matter expertise and ability to draw very real clarity for MNC pharma and investors in the mHealth sector across China. Readers will be hearing more in the coming months about plans we have to launch a specialized digital and mHealth immersion trip for MNC pharma and institutional investors.
Second, commercial healthcare insurance offerings. In her role as Health Strategy Manager at CIGNA, Annie has been a pivotal part of their team in Shanghai and has deep experience crafting commercial healthcare insurance offerings for the Chinese consumer. This offers our clients several advantages, not least of which is her ability to clearly articulate what healthcare service providers in China, especially foreign operators, need to understand about the changing nature of China’s commercial healthcare insurance offering. Should you pursue relationships with commercial insurance providers, or build your price plan around 100% out of pocket spending (OOPS)? What do early efforts to build commercial healthcare insurance products by domestic Chinese insurance companies suggest about service offerings, price points, and what insurers can and cannot do in terms of attracting customers? What are the potential disruptions from government regulators that you need to think through and plan for within the insurance realm?
Third, go-to-market strategies for primary care and other healthcare service delivery businesses. Rubicon and Latitude bring healthcare service providers a very unique point of view: Rubicon can speak to the deep internal operational and top-level strategic issues healthcare service providers face as they are planning an expansion in China. Latitude brings insightful regulatory analysis, case studies, and best practices around what is – and is not – working within the healthcare system. This combination bridges the gap between concept and execution, and offers our clients a very unique ability to have a go-to-market plan that is strategically sound, with clearly enunciated tactical steps required for you to profitable scale in the market.
Interested in learning more about Latitude? Let me encourage you to view our affiliate firm’s slide deck embedded below, then reach out to us to schedule a consultation at 1-888-610-7138 ext. 223 or via email at info (at) rubiconstrategygroup (dot) com.